The Launceston Chamber of Commerce has expressed its disappointment following today’s
announcement by LION of its proposal to close brewing operations at the James Boag’s Brewery in
Launceston.
Chamber CEO Alina Bain said the announcement would be felt deeply across the community.
“Boag’s is more than a brewery. It is part of Launceston’s identity and an iconic brand that has
represented our city for generations.
“For generations, Tasmanians have been proud that Boag’s was not just a Tasmanian brand, but a
Tasmanian product — brewed in Launceston using our water, local ingredients and Tasmanian expertise.
“While the brand will continue, it is sad that a beer so closely associated with Tasmania will no longer be
brewed here.
“Our thoughts are with the employees, their families, suppliers and the many businesses that will be
affected by this proposal.
“This is difficult news for Launceston, our business community and our people.”
Ms Bain said the announcement highlighted the challenges currently being experienced by businesses
across Tasmania and around the country.
“Many businesses continue to face rising operating costs, workforce pressures, changing consumer
behaviour and economic uncertainty.
“Today’s announcement is a reminder that we cannot take jobs, investment and economic activity for
granted.”
The Chamber welcomed LION’s commitment to retain the Boag’s Visitor Centre and Brewhouse,
recognising the important role the site plays in Launceston’s tourism offering and visitor economy.
“We are pleased to see the Visitor Centre and Brewhouse will remain open and continue to contribute
to the visitor experience in our city.”
Ms Bain said the announcement also reinforced the importance of continuing to invest in initiatives that
generate demand, attract visitors and create economic opportunities for Northern Tasmania.
“As a region, we must continue to work together to prepare Launceston for new and increased content
and visitation opportunities.
“That includes maximising the opportunities presented by AFL and other major events, the UTAS
Stadium upgrade, and progressing a conference and events facility that can attract new visitors,
investment and economic activity to Northern Tasmania.
“Launceston has demonstrated resilience time and again. We have world-class businesses, a strong
community and significant opportunities ahead.
“While today is a sad day for many people connected to Boag’s, it is also a reminder of the importance
of working together to build the next chapter of economic growth and opportunity for our city and
region.”
ENDS
Media contact:
Alina Bain
CEO
Launceston Chamber of Commerce