On 1 November 2017, B&E became Bank of us. Bank of us is a different kind of bank – a customer owned bank.
The new name isn’t ‘Bank of you’ or Bank of me’, it’s Bank of us. The ‘us’ implies being part of something bigger. As the only Tasmanian customer owned bank, Bank of us is placing people at the heart of banking and the circular layers of the logo represent Tasmania, the community, customers and the bank.
At Bank of us, profits will continue to benefit customers, through better products and services and, not profit for external stakeholders.
It may not be what people expect from a bank, but then Bank of us is not like any other bank.
Bank of us is a Gold member.