Branding and Visual Identity inform everything customers see. They set out the way we want to interact with the customer; how we want them to see us and how we can portray ourselves across platforms and methods of communication – including business cards, letter heads, email templates and facilities like MailChimp. We are perceived as more trustworthy and solid if our branding is cohesive. It’s a journey I have been on many times over the years and I really enjoy this aspect of my work!