Launceston Central is the marketing agency for the Launceston central business district.

We are an independent, not-for profit organisation engaged by the City of Launceston to lead marketing and promotion activities to ensure that central Launceston is the premier destination that target market audiences visit for entertainment, food and beverage, tours, accommodation and attractions, social connection, unique experiences, services, and shopping in Northern Tasmania.

We do this through strategic seasonal campaigns, tactical marketing activity, place activation, and the promotion of events in the CBD. We pilot and deliver commercial events where they are connected to core campaigns and necessary to trigger behavioural change in target markets. We also maintain an advocacy role to ensure central Launceston remains competitive and marketable at a local, regional, and national level.