Cityprom Inc was formed in 1988 as an agreement between the Launceston City Council and a group of retailers to encourage the promotion and development of the central business district of the city of Launceston.  

Cityprom is focused on communicating the value of doing business in Launceston Central City, encouraging visitation and providing events that deliver vibe in the city, and has a vision for Launceston to be famous as a city of remarkable enterprises, working together to create a region where people want to live, visit or become part of.