Originally from Europe, her career has taken Daniela around the globe, and seen her work in environments from international corporations to SMEs. Daniela applied her talent for analysing facts, creating strong relationships, and telling powerful stories to diverse fields such as investment banking, book publishing and the film industry before starting her own business in 2009. As a bookworm since the tender age of three, Daniela feels lucky to have spent most of her life as a creative communications addict who connects people and makes words work. Now in its 11th year, her content development business creates and polishes all the words a business might need to boldly stand out from the crowd and be successful. In 2018, Daniela and her husband moved their lives and businesses from the mainland to Tasmania. She never looked back, and now proudly calls Launceston home. Daniela is a member of the Rotary Club of Central Launceston, and an active volunteer passionate about literacy and supporting the migrant community. She was elected to the Launceston Chamber of Commerce Board in October 2019.