Mon-Fri: 31,165 
Saturday: 42,301 
Sunday: 39,853 
Source: ABC Audit, March 2016

THE MERCURY

The Mercury listens to, learns from and leads the Tasmanian community by providing readers with a major forum for debate across print, digital and social media platforms.

The lively, balanced and often provocative coverage of the Mercury provides essential reading for Tasmanians and, while proud of its links with local history, the Mercury embraces new challenges on a daily basis. It has an ongoing commitment to developing sections to suit the changing lifestyles of Tasmanians and deliver to advertisers’ specific target markets.

The Mercury is Tasmania’s largest-circulating daily newspaper.

Based in the largest population centre, Hobart, the Mercury reaches 92 per cent of Hobart and the South-East region through all of our publications, digital and print.

 

The Mercury in figures:

Monday – Friday:


Readership: 96,000* 
Circulation: 31,165 
Cover Price: $1.60 as of July 24, 2017 
* Source: emma™ conducted by Ipsos MediaCT, 12 months ending April 2016, People 14+

 

Saturday: 
Readership: 108,000* 
Circulation: 42,301 
Cover Price: $2.20 as of August 9, 2014 
* Source: emma™ conducted by Ipsos MediaCT, 12 months ending April 2016, People 14+