Describe your business operations, services and customers, indicating:
- The nature of your business structure (eg sole trader, company, partnership, NfP etc);
- The number of employees (FTE);
- The products and/or services you offer; and
- The customers/markets you target.
Describe the key objectives you have set for your business relevant to this award and outline what you have done to address these objectives over the past 12 months.
Describe the marketing strategies your organisation has in place.
Demonstrate how these have helped drive improvements in your business performance, referring to relevant metrics.